The Optimization Edge
Reinventing Decision Making to Maximize All Your Company's Assets
Top decision makers at Google, Amazon, Intel and McDonald’s have a proven groundbreaking approach to increasing their bottom lines with downsizing: Asset Optimization.
In interviews with top executives and case studies of these organizations, The Optimization Edge reveals how they – and many other – Fortune 100 companies use the latest advances in mathematics and computer software to make real-time decisions that add millions in revenue and cost savings.
The Optimization Edge provides real-life examples of Optimization, drawn from some of the most successful corporations—and optimizers—in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way.
The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making “by ear” to data-driven strategies that combine high-end algorithms with human judgment.
About the author
Steve Sashihara is the CEO of Princeton Consultants, which he founded in 1981.
Steve is a frequent guest speaker at industry and academic events about best practices in developing and implementing AI and Optimization solutions.
For executives who don’t have an optimization strategy, this book is a must read.
Jim Goodnight, CEO, SAS Institute
